Unique, but not irrelevant. Engaging, but not overwhelming. Relative, but not derivative. Clean, but not sterile. There are so many balances to be kept in designing an effective logo. It should be simple and recognizable. It should be adaptable. It should have longevity. But why does something so "simple" require so much thought? First, it is important to understand just what a logo is; and what a logo is not.
A logo can be defined as "a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition." It is a well-researched, skillfully crafted and balanced piece; combining careful typesetting and appropriate iconography. A successful logo is not merely a "pretty picture," or your company name in a favorite decorative font.
A successful logo requires time, research, and insight to balance the ideal font, imagery, and colors. A successful logo requires an approach that is simultaneously creative and analytical. When we design your logo, you can expect us to ask lots of questions about your company, your target market, and your goals, in addition to undertaking some market research of our own. When we are "designing you," you can expect us to include you in the process, requesting your input and providing input and direction of our own, to ensure a constructive selection and revision process; and ultimately, an effective logo. We invite you to explore our portfolio and related links, and contact us for a free estimate.
unique. universal. you.